A founder standing in a murmuration of starlings

Igniter Club

The advisory board your brand can't hire yet.

Three specialists, brand, growth, and finance, in one room, on your business, for a day. Free, invited only.

The offer

One day. One room. Three people who read your business together.

01

Brand

What the brand actually stands for, where it's leaking meaning, and what it could carry that it doesn't yet.

02

Growth

The engine underneath: paid media, creative, and the funnel, read against what the brand promises.

03

Finance

The numbers as they are, not as the dashboard flatters them. Unit economics, cash, and what they permit.

Free. No retainer, no upsell, no invoice at the end. You're invited, or you're not yet.

Who it's for

Founders spending real money to acquire customers.

Past product-market fit, before an in-house growth team. Big enough to have real numbers, small enough that nobody is telling you the truth about them.

E‑commerce Fitness & wellness Apps Clinics Hospitality Education Travel & experiences
A founder running alongside leaping springbok

The problem

At this stage you get advice from people selling something, or encouragement from people without the data.

Nobody reads the brand, the growth engine, and the numbers together. Honestly, without an invoice attached. That's the seat we take.

A falconer receiving a barn owl at dusk

What you leave with

A clear read on what the brand is, and what it could be.

Not a deck of recommendations you'll never open again. A shared, honest picture of the business: where the brand, the growth engine, and the numbers agree, where they don't, and what that means for the next twelve months.

Founders standing together as an elephant herd passes

What you keep

The room.

Every founder who's been through it. Not networking. People who've had their business read honestly by the same team, so conversations start where other communities never get to.

What we're not

Easier to say what this isn't.

A course Nothing to complete.
A mastermind No hot seats, no gurus.
A directory Nobody's selling you to anybody.
A paid membership There is no price. That's the point.
Open to apply You're invited.